Events for May 6, 2019
Events Search and Views Navigation
Find your fit with us at the EPIC Loft every Monday, Wednesday, and Friday mornings for a jam-packed hour of mixed full body workouts! Every class is unique, keeping you on your toes and your body from plateauing. You’ll find a fantastic mix of cardio, weight, training, body weight exercises, and mindful stretching keep you […]Find out more »
Ten Pivotal Secrets
To achieve this power, we tap ten core practical, real-world, mega-principles that successful business writers use.
Ten principles that apply across the board at all levels in business. Ten principles that work synergistically.
Ten principles participants can use immediately to transform their writing back on the job.
What Participants Will Learn
Participants come away knowing precisely how to:
Seize attention of demanding business readers, who have too much to read and no time to waste
Give readers what they most want—in the first sentence
Root out the misguided models of “official” writing that bad writers unconsciously follow, laying a barrier of dead prose between their message and the reader
Turn chaos to clarity by a powerful three-step structuring process that applies at both the macro and micro level of any document
Think more sharply — because the discipline of writing well elicits clearer thinking
Ease readers through the message by knowing and using the kind of words busy readers unconsciously prefer
Say more with fewer words — producing shorter documents with greater impact
Inject life into the driest of documents by knowing how to make the most of verbs
Package the message so that readers spot it even before they read it—making it transparent to fast-paced scanning eyes
Increase readers’ recall of business documents by up to 75 percent – through a strategic packaging of text
Break writer’s block with a proven method to get the writing process in motion even before putting text on the page
Shape sentences that deliver the message flawlessly in readily digestible units
Edit with assurance using a concise workshop checklist that distills the new learning on a handy, laminated, “takeaway” card for use everyday back on the job
Tap a wealth of value-added writing insights that ripple out of each of the “Ten Secrets” synergistically.